branding, collateral, web design, web development, direct mail, advertising, package design, tradeshow displays

Branding:

Our firm has the branding knowledge and implementation capabilities critical to all companies success. DS Design Studio has the unique capability to develop a new brand, revitalize an outdated brand or extend an existing brands effectiveness. Consistent messaging and look of your brand is critical to your companies success on all levels of your promotional initiatives.

Collateral:

Collateral must motivate people you want to influence. Engaging content will clearly communicate your features and benefits over your competition. Collateral must also reinforce your companies brand, and well executed visuals of your product are critical. At DS Design, we create collateral that assist sales forces shorten the sales cycle.

Web development:

Your web site and on-line campaigns must convey your branding and your messaging since often times it is now the first impression a prospective client has of your company. Web sites must motivate end-users to return frequently so content and fresh ideas must be implemented on a regular basis. Contact through email campaigns is crucial so DS Design works closely with our clients to implement well targeted, branded messages that drive traffic.

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Direct mail:

With mailboxes brimming with junk mail, you must stand out in the crowd. If your direct mail campaign is not a well thought out, targeted message, with an appealing design, chances are the ROI will be low if not a total loss. Do not expect to use clip art from Microsoft programs if you expect potential clients to take you serious. Average response rates to a good direct-mail piece is approximately 1 to 2 percent, so at DS Design we work closely with our clients to ensure the following criteria is met.

1. The list must target the right people
2. The design/layout must attract the attention of the recipient so the piece gets opened
3. The message must have a clear and motivational message
4. The offer must be timely
5. The client demographic data must be current
6. The mailing list should be a minimum of 2,000 names

Promotional products:

We deliver integrated, high-impact promotional products that maximize our clients brand value. With our cutting-edge creative we try and cut through the clutter by producing high-perceived-value items. We produce promotional items for sweepstakes, giveaways, tradeshows, events and targeted high-level CEOs.

Advertising:

Stunning visuals and compelling copy are critical to the success of an advertisement but there are additional features that make an ad help sell product. The ad must sustain interest, it must be credible, it should be persuasive, the ad should generate a desire, it must outline the benefit and it must generate an action. We create ad campaigns that target prospective clientele in the right arena and focus on what motivates them to buy.

Packaging:

Presentation and quality are critical factors in packaging. Slick packages, clear print and an attractive messages are all important in this competitive market. To capture consumers, packaging is playing a more important role considering an attractive package or display can be the deciding factor in a purchase. We work closely with clients in choosing the best, most cost-efficient printing technique and we keep in mind the product’s total supply chain. A package must move well through all the steps in the supply chain, from packing at a distributor, transporting to a warehouse, warehouse handling and loading onto store shelves. At DS Design we design great packaging but we think through the entire process thus providing a total packaging solution.

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Tradeshows/Signage:

Our services for tradeshow events include production of dynamic visuals for our clients booths, 10 x 10 popup displays, store signage and tabletop displays. In addition, DS Design Studio has broadened the scope of large signage to encompass vehicle wrap designs. We ensure that branding and the messaging of the company remains consistent and compelling. Attention to detail is crucial when designing for booths and displays so we work extremely close with vendors to ensure accurate measurements are adhered to.

Additional tradeshow services include providing our clients with cohesive packages that include developing pre-show mailings, follow up mailings, designing press kits and producing promotional giveaways for events.