Client:
Proforma Imaging Products sourced this Swarovski job to DS Design Studio because they needed a designer who could design and produce final files for an extremely tight deadline. We did just that...read on.
Project Parameters:
Provide DS Design Studio branding elements. Design, build, adhere to critical specifications, provide each window display as individual files for the printer. Deliver final files on dvd Friday night.
Timeline:
Friday - 4:45PM, files provided to DS Design Studio. Saturday - 1:45AM, proforma picks up files from DS Design Studio and drives the files to Lexington, MA. Saturday - 8AM, printer begins producing printouts. Sunday - 7AM, proforma drives printed materials to New York City, the store window and door visuals are installed. Mission accomplished for Monday morning street traffic.
