Direct mail campaigns at DS Design Studio.com

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Direct Mail: With mailboxes brimming with junk mail, you must stand out in the crowd. If your direct mail campaign is not a well thought out,...Learn more

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With mailboxes brimming with junk mail, you must stand out in the crowd. If your direct mail campaign is not a well thought out, targeted message, with an appealing design, chances are the ROI will be low if not a total loss. Do not expect to use clip art from Microsoft programs if you expect potential clients to take you serious. Average response rates to a good direct-mail piece is approximately 1 to 2 percent, so at DS Design Studio we work closely with our clients to ensure the following criteria is met.
1. The list must target the right people
2. The design/layout must attract the attention of the recipient so the piece gets opened
3. The message must have a clear and motivational message
4. The offer must be timely
5. The client demographic data must be current
6. The mailing list should be a minimum of 2,000 names

LODESTAR direct mail: DS Design had one thing to go on from the client, they wanted to present themselves as a company with a better ROI (return on investment). Our approach was to think in terms of what visuals would encapsulate a good return. The result would be a good football return (over the goalline), a tennis return, and a return button on the keyboard.

LODESTAR Corporation direct mail: These are two different mailers with generally the same layout inside but the messaging for each was geared toward different audiences.

The first mailer was an introduction to the new GUI (graphical user interface) for the clients software package. Our concept was pulled from a well known phrase but we used it in a unique way. The new interface had it all, 1. brains (more sophisticated), 2. beauty (it looked great and was more functional) and 3. braun (the new interface was very powerful).

The second mailer focused on introducing LODESTAR as a global contender in the energy software arena. At the time of this mailer, they were pushing into new territories in Europe, Asia and Australia. The tagline "Trailblazers in the Energy Industry" fit the visual with an aggressive stampede into the new markets.

Tradeshow mailer and signage: This is a pre-show mailer that we designed for an annual event that happened to be in Salem, Massachusetts this particular year. The mailer was an invitation for attendees and a "Welcome" sign was produced for the event as well.

BOC Edwards direct mail: DS Design assisted BOC with assembly of these mailers. Content and photos were provided but all file assembly, preflight and films were handled in-house.

BOC Edwards direct mail: Design a direct mail piece for BOC Edwards consisting of promotional pumps, valves and accessories. DS Design was pursued by BOC to deliver a low cost mailer that would be followed through quarterly. This mailer lasted three years thus solidifying it as a successful direct mail piece. DS Design has kept pricing in line by developing this two color foldout in addition to providing high quality service.

Antique & Colonial Furniture: There were two missions that needed attention for this client. They had no logo and their previous mailers presented their furniture as bargain basement. They needed a new look with an upscale appeal to accurately present themselves to new and existing clients. These two postcard mailers were effective and now the company has a logo they feel is indicative of the quality furniture in their store.

Promotional postcard for MERSEA Dead Sea Cosmetics. Cosmetic Imports is the exclusive distributor of MERSEA Dead Sea Cosmetic products in the United States.

Postcard discount promotion for in-store and on-line.

Mini-cd package Direct Mail: These sales promotion packages were conceived and designed for LODESTAR Corporation and became an important sales tool that showcased key employees, data sheets, testimonials and demos of the software. These executeable 80mb cds were later used extensively as sales tools in other countries such as Korea, Italy, Germany and France.