LODESTAR Corporation ad: The content for this ad was provided. The layout and photo selection was left up to us. The primary goal of the ad was to portray LODESTAR as a global supplier of energy software solutions with important and necessary partners around the world. The imagery chosen in this case had the key elements we needed - team-oriented, partnerships, individuals working toward the same goal, and the "competitive pressures".
LODESTAR Corporation ad: This ad was conceived by analyzing existing LODESTAR content for inspiration. A benefit that was highlighted in their content mentioned a "20 Year Track Record, performing start-to-finish processing". This content struck a chord with us so we analyzed more of their verbiage and realized that other benefits of their software included a "scalable, flexible, and accurate" solutions. By marrying these benefits together, the track theme was born and we went to work on using exactly the right photos. The high jumper was "scalable", the pole vaulter was "flexible", the javelin was "accurate" and the larger imagery at the top ghosted back photos of the "track" theme.
Eastern Mountain Sports ads: Warrington trivision displays for new store opening. DS Design Studio was approached by Propeller (whom is creative director for the EMS account) to design layouts within the parameters of the EMS branding guidelines and then we would organize, print manage, deliver files to printers and vendors for store openings throughout the Northeast United States. Designs were produced for ads, posters, buses, mbta, bus shelters, billboards, trivision displays, digital billboards, online animations, and hockey dasher boards.
HEAD USA ads: First series promoting co-brand campaign with CoolEarth. NOT designed by DS Design Studio but we resized these ads, inserted new skis and managed deliver to many ski magazines.
HEAD USA ads: Twins Campaign. Photo and guidelines provided. Designed for ad and posters.
