This ad was developed as the olympics were being televised. We created the tagline, design concept, and altered the stock photography.
Advertisement for VitalEdge Partners.
We were approached to develop a series of ads using this layout. The template, content and partial photos were supplied. The martini glass was a stock photo but stood on a white background. DS Design Studio added in the background elements behind the martini glass to complete the photo. The color scheme was chosen by pulling color out of the olives and other hints of color within the glass giving it a cohesive look.
DS Design assisted the BOC marketing department in several ways on this project. BOC found itself having to pay different vendors to recreate the grey background texture for various uses in ads and direct mail. We created a layered version of the graphic and a flattened version of the texture for upcoming campaigns. We indicated to the client that they could come to us at any time and utilize the texture at no extra cost. This reduced the cost to our client substantially and led to many more projects due to efficiency and technical expertise. Imagery and content provided by BOC Edwards. Assembly and print management by DS Design Studio.
Ad designed for Mark Richey Woodworking.
These ads were conceived by analyzing existing LODESTAR content for inspiration. A lead-in statement in their mission explained that they had a solid track record so we utilized that verbiage and built a campaign around it. Working closely with the marketing department, we also learned that the company wanted to be viewed as a global leader with offices around the world so we built that into the second advertisement.
